Skechers, the worldwide sports activities and life-style model based mostly in California, is launching a brand new marketing campaign that includes the primary feminine model ambassador for Skechers India — Bollywood sensation Ananya Panday — who will symbolize each life-style and trend collections. The “Originals Hold Shifting” marketing campaign starring Ananya Panday begins with a tv industrial unique to the India market with a message that goals to encourage the youth of right this moment to come back ahead whereas emphasizing on the facility of by no means giving up.
The product on the focus of the industrial is one the model’s flagship trend life-style collections, Skechers D’Lites, which incorporates a design based mostly on the long-lasting 90s sneakers that Skechers originated. Ananya Panday is seen dancing within the vibrant sneakers with the model brand within the midsole including a signature component to the sneakers. The energetic video is geared to enchantment to the clubbing crowd, to the dancers, to the trendsetters, and everybody else who’s going through challenges and simply wants slightly push to maintain transferring and transcend their boundaries.
David Weinberg, Chief Working Officer of Skechers, mentioned, “After not too long ago saying a marketing campaign with Siddhant Chaturvedi, we’re persevering with to make investments in India as illustrated by this new partnership with Bollywood star Ananya Panday and our first tv marketing campaign created particularly for the India market. As nice potential for progress exists right here, we’ll search new distinctive methods to focus on shoppers of all ages to assist the thousands and thousands of shoppers on this nation uncover and fall in love with the consolation, innovation, fashion and high quality supplied by Skechers.”
Talking in regards to the launch and on Ananya Panday, Mr. Rahul Vira, CEO, Skechers South Asia Pvt. Ltd. mentioned, “We’re thrilled to launch our first marketing campaign with Ananya Panday. As Skechers was born as a youth-focused model, it’s our goal to strengthen our connection by way of communication with the youth of India and ignite a shift within the Indian mind-set at giant. With this announcement, now we have additionally launched the most recent assortment in our flagship life-style vary—Skechers D’Lites—and welcome Ananya to the Skechers household the place she might be an ideal ambassador due to her function as an influencer to her followers of all ages.”
Commenting on the model affiliation, Bollywood star Ananya mentioned, “My love for comfy, trendy sneakers is unceasing, and being a 90s child myself, I’ve all the time liked trend tendencies from that period, particularly the chunky sneakers. Being related to Skechers has completely been an thrilling journey because the model is synonymous with consolation which is an enormous a part of why I like Skechers a lot. I like the stylish and relaxed fashion of footwear they provide, and I’m all set to be part of it. What ‘Originals Hold Shifting’ means for me is that regardless of all of life’s issues, you don’t let something or anybody cease you, and also you simply carry on transferring. You’re unique, you’re
a creator, you’re a go-getter, a hustler in each sense of the phrase and I completely consider in that 100 %.”
As a model, Skechers stands for a mixture of innovation, fashion, and expertise and gives shoppers consolation and the prospect to remain on par with all the present tendencies. Along with providing perfect footwear for all aspects of life, Skechers has launched a variety of apparels & equipment.
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